SIA’s mission is to help the winter outdoor community thrive.

SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. SIA and its members spot trends that matter, facilitate industry-wide strategy and innovate to ensure the winter outdoors thrives for future generations.

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Membership Highlight

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Did you know that SIA Members get access to a range of consumer data, insights and trends from thousands of winter enthusiasts?

Dropping in October and continuing over the course of the winter season,  SIA Members will receive:

  • Annual Winter Sports Participation Study
  • Monthly Consumer Insights (Oct – April)
  • Consumer Purchasing Insights
  • End of Season Report (May 2022)

Click here for more information on SIA’s business critical data, insights and trend reports

SIA Members Click Here to Access Reports

Immediate Business Value

Through SIA membership, companies of all sizes develop, share and adopt best practices, resources and expertise, gaining and producing immediate business value.

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Consumer Engagement

Through SIA membership, companies understand and engage the changing consumer for a larger, more diverse, more durable enthusiast community.

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Through SIA membership, companies adopt tools and techniques to reduce their climate impact.

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Inclusion Practices

Through SIA membership, companies make the principles and practices of inclusion central to their businesses.

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